Life Line





LIFE's national advertising reminds Americans that no one knows what the future holds, and urges people to safeguard their families' financial futures with adequate life insurance coverage. LIFE's print ads feature real stories of everyday people who lost a loved one but were able to move forward financially because their loved one had life insurance. All of the print ads carry LIFE's signature headline, Life insurance isn't for the people who die. It's for the people who live. LIFE also has a brand new television commercial that tells the realLIFEstory of Sarah Lewis and her three children. LIFE's hard-hitting radio commercials ask consumers to consider how their loved ones would manage financially if they were suddenly out of the picture.

To help people gain a better understanding of the need for sound financial planning, LIFE promotes an annual client-service award to uncover the best "realLIFEstories" -- real stories of real people that illustrate how the life, health, disability and long-term care insurance saved the day during a time of great financial need. The stories are intended to educate people about the benefits of insurance and the importance of working with an agent.

Insurance Matters
"Insurance Matters" is a multimedia community education kit designed to help insurance professionals teach consumers, in group and adult education settings, about life, disability, and long-term care insurance.

Next Generation
"Next Generation" is a multimedia insurance educational program designed to educate high-school students about the basics of life, health, and disability insurance. This program has been incredibly successful with teachers and even students give it high grades. View the promotional video.
LIFE's award-winning educational Web site provides everything from basic information about the different types of life, health, disability and long-term care insurance, to tips on what to look for in an agent, to interactive calculators and tools that help consumers estimate their own insurance needs.

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